2004, The Origin
Keepgoing was born after a tennis match that changed everything. Four hours of effort, struggle, and not giving up.
After the quarterfinals of the ITF Annecy, Marta had only 24 hours to compete again. Her body was exhausted. Recovery was not an option, it was a necessity.
At that moment, she understood that good nutrition could make all the difference. And from that real need, the opportunity arose to create something much bigger: to help other athletes recover, perform, and keep going.
Keep going!
Keep going, onwards!
Years ago, in 1991, during a cross-country race in a small town west of London, a voice kept repeating in the crowd: “Keep going!”
At the time, Marta didn't know what it meant, but she understood the message. The encouragement, the energy, the emotion. That shout pushed her to fly to the finish line.
Since then, Keep going ceased to be just an expression. It became a motivation for her and for other athletes. A word that means continue, go on. A word that appears just when you need it most, when you're about to achieve something great.
From athletes
for athletes
Keepgoing is a big family. We are united above all by sport; and its values define us.
Reaching the top of the mountain, cycling to the most inhospitable place, shaving seconds off the clock, crossing the finish line, winning the coveted medal. Enjoyment, effort, self-improvement…
We love what we do and we experience your achievements with great passion and intensity. We are like you, athletes.
The most demanding athlete, our source of inspiration
If there's one thing that motivates us, it's helping you achieve your goals. Nothing makes us happier than being a part of your successes and joys. Because sport is about effort, camaraderie, self-improvement, a way of living life where not only the goal matters, but also the journey to get there. An adventure of happiness.
That's why we strive for excellence, using the best raw materials and developing products supported by studies with scientific evidence and the highest quality standards.
We take care of you and also of the planet, opting for increasingly sustainable and responsible formats. Make good things better. And the best, excellent.
If you've made it this far, you are already part of the Keepgoing Team.
